Data Science
Our team of statisticians and data scientists harness the power of advanced techniques, modeling and machine learning to address some of the biggest concerns in marketing today.
How much return on investment is your marketing creating? Is your media mix right? How many more transactions could we create with more marketing investment? How do I know what actually happened as a result of our marketing activities, vs. what might have happened anyway?
We answer these questions and more to find unobservable, hidden patterns in data that unlock the strategies marketers need to succeed in today’s intense marketing landscape.
Data Science Services
Finds unobservable, hidden patterns in data that unlock the strategies marketers need to succeed in today’s intense marketing landscape
- Media Mix Modeling
- Pricing & Promotion Optimization
- Marketing Test Design & Analysis
- Predictive Modeling
- Targeting & Channel Optimization
- Demand Forecasting
- Market Opportunity Analysis
- Basket Analysis
- Consumer Segmentation
- Next-to-Buy Analyses
Our Work
Why brands focus on experiential sampling marketing.
Our CRM optimizations were critical to clients' strategy.
