Leaving No Stone Unturned to Drive E-Commerce Growth
With aggressive year-over-year growth goals for their e-commerce site, our client turned to us to uncover opportunities and untapped revenue.
Going Beyond Standard Diagnostics
We were up to the challenge. We knew standard website diagnostics wouldn’t be enough to drive growth on an already successful website. So, we went much deeper. We established a robust reporting framework that explored uncommonly detailed measures in the purchase path and conversion or drop-off.
These detailed analytics led to a series of optimizations in UX, content organization, media and CRM strategies that ultimately spurred the year-over-year growth our clients were counting on.